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Marketing and Advertising Vacancy

Job Title: Marketing and Advertising Executive
Department: Sales and Marketing
Reports To: Station Manager
Job Type: Full-Time
Salary: Competitive - based on experience
Location: Heartland FM, Perthshire (Hybrid optional)


To drive Heartland FM’s advertising sales and marketing efforts, enhancing advertising reach and community engagement through strategic relationship building, creative campaigns, and proactive market engagement.

Key Responsibilities:

Advertising Sales:

- Develop and execute advertising sales strategies to increase station revenue through local and regional ad placements.
- Design and present tailored advertising solutions that meet the specific needs and budgets of clients.
- Negotiate and finalise sales deals, ensuring they align with the station’s advertising standards and revenue goals.

Marketing Initiatives:

- Lead the creation and implementation of marketing strategies to promote Heartland FM’s brand and increase market penetration.
- Coordinate with the digital team to leverage online platforms for broader campaign reach and visibility.
- Analyse market trends and adjust marketing strategies to meet changing market and
competitive conditions.

Relationship Management:

- Build and maintain strong relationships with a diverse range of stakeholders, including local businesses, media partners, and community leaders.
- Serve as the primary liaison for advertising and marketing inquiries, ensuring a positive and proactive interaction with the station.


Content and Campaign Management:

- Oversee the development of engaging advertising content that aligns with client goals and station standards.
- Collaborate with content creators and production teams to ensure timely and effective delivery of advertising materials.
- Monitor ongoing campaigns and adjust for performance and client satisfaction.
Community and Client Engagement:
- Represent Heartland FM at community and business events, increasing the station’s visibility and involvement.

- Initiate and support community-based projects and broadcasts that enhance station presence and community relations.


Performance Analysis:

- Regularly assess the effectiveness of advertising and marketing strategies, providing reports on ROI, audience engagement, and campaign performance.
- Adjust strategies based on data-driven insights to optimise future marketing efforts and sales results.


- Proven experience in advertising sales and marketing, preferably within the media or related industry.
- Strong negotiation and relationship management skills.
- Excellent communication and organisational abilities.
- Proficient in digital marketing techniques and analytics tools.
- A demonstrated passion for community engagement and media.

Personal Attributes:

- Highly motivated and strategic thinker with a proven track record in sales and marketing roles.
- Innovative and creative, capable of thinking outside the box to solve challenges and capture new opportunities.
- Attentive to detail with a strong commitment to quality and ethical standards.
- Ability to work effectively both independently and as part of a dynamic team


Join Our Team:

If you are interested in applying for this new and exciting role at Heartland FM, please submit your CV and covering letter by 31 July 2024:

Contact: Karen Macartney
Email: info@creativecrieff.org

We look forward to considering your application.

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