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Heartland FM StudioAbout Us

Heartland FM was established in 1991 and launched as a full-time local radio service for Highland Perthshire on 14 March 1992 transmitting on 97.5 MHz FM from a studio base in Pitlochry, Perthshire to a population of 5,300 people in and around Pitlochry, Aberfeldy and Dunkeld.

Heartland FM is the longest running community owned radio station in the UK.

Based in the ‘heart’ of Scotland in Perthshire, Heartland FM now broadcasts 24 hours a day, 7 days a week to around 6,500 people across Highland Perthshire on 97.5 FM and also online. In-car 97.5 FM reception is possible over a wider area to include most of Perth.

Heartland FM aims to entertain, educate, inform, and encourage local participation. The service is staffed almost entirely by volunteers and is supported almost wholly by the local community.

Heartland FM has been used as an inspiration and blueprint for the start-up of similar stations in other rural Scottish communities.

Heartland FM broadcasts a range of programmes, news and weather, a community What’s On guide, specialist guest interviews and segments of interest to the people in the Perthshire area.

Heartland FM is proud of these achievements:

Per annum

  • Support 100+ social, sport and cultural group activities by broadcasting news and interviews
  • Shop window for 150+ locally-based businesses and commercial activities
  • Record & promote 30+ University Highland & Islands Perth student live music sessions
  • Four live broadcasts and 100+ interviews with councillors, business and cultural influencers
  • 12,000 hits on www.heartlandfm.co.uk plus 3,000+ active Facebook and Twitter followers
  • Sole local broadcaster remaining on air throughout the winter power cuts; performing as a conduit for the local community and disseminating advisory information

Per day

  • Weekly listenership of 13,000 plus substantial online and DAB digital radio audience
  • Receive 100+ requests from our listeners per day
  • 2011 media.co.uk Drivetime presenter of the Year

Awards

  • 2012 Scottish New Music Radio Station of the Year; 2012 Runner up - Media Person & Radio Presenter
  • 2012 Finalist - Perthshire Chamber of Commerce Business in the Community
  • 2011 media.co.uk Drivetime presenter of the Year
  • 1999 A six part BBC2 documentary
  • The longest running community owned radio station in the UK.

Get involved

As well as being a broadcaster, Heartland FM aims to be a community resource, giving new opportunities to those living and working in Perthshire.

We have trained volunteers who have gone on to be professionally employed in the BBC, independent commercial radio and independent production.

With local people actively involved in every aspect of the service, Heartland FM is able to contribute to life at the heart of Scotland. It is a tool for the community, run by the community.

Contact studio@heartlandfm.co.uk for ways to get involved or write to:
Governors
Heartland Radio Foundation Ltd.,
9 Alba Place
Mill Lane
Pitlochry
Perthshire
PH16 5BH

Testimonials

"All at Heartland FM, you all do a great job throughout the year. You give us such a great wide variety of music, some of it isn't my kind of music but mostly it is. Many thanks to your families for letting you have the time away to give us such as smashing programme." Mary, Perth, January 2013

"Listening from Mesquite. Texas! Love the music, my ancestors are from Scotland, wish one day to visit..." Mary Miner Meshell, December 2012

"Keep up the good work, especially whoever does the show at 8.00 am. My short drive to work is always done to a crackin tune or two!!" Kevin Heller, November 2012

"Just up on holiday in Aberfeldy this is the best radio station in the UK where else can you hear Sam Cook, Otis Redding, Stevie Wonder, Jackie Wilson and then the Clash singing White Man in Hammersmith Palais great stuff" Tom Docherty, October 2012