Mission statement and philosophy:

Heartland ‘mission’ is to be the voice of Highland Perthshire. In being this it aims:

To celebrate those qualities that are shared among the local communities, which provide its distinctive character - helping both to form and to reinforce community identity and pride;

To provide a means of expression for minority views, and a platform for open discussion of areas of local contention - acknowledging the validity of diverse views and conflicting interest and airing them;

To provide an effective shop window for locally-based businesses and commercial activities;

To provide support and encouragement for social, sport and cultural group activities;

To provide an effective means for dissemination of public information, advisory service and distance learning material to the scattered/remote population;

To be a means of bringing live musical performances to the locality and encouraging the work of local musicians and artistes;

To increase the confidence and the skills of all involved (with possible benefits to their position in the job market) through its training activities and through involvement in its regular operation;

To achieve this by being radio for pleasure rather than principally for profit.